Copiright © 2020 Giorgio Gasco • all right reserved

DIGITAL MUSES, virtual intimacy through the eyes of a designer

Foundation mesh, Galerie Lecq, Rotterdam, 2020


In sociology, the ‘bedroom culture’ has been defined as the place where youth develop their identity.

As children grow up, the meaning of private spaces evolves towards street-based subcultures or virtual realms.

Driven by curiosity we started analysing those rooms with the eye of a designer.


Virtual intimacy is now part of our daily lives. The variety of its contents has led us to focus our attention on what most can affect the visual communication field, which is the world of streamers.

But streamers are so many: makeup artists, home chefs, Gamers, review’s bloggers, comic entertainers, vloggers, cosplayers, interviewers, scientific communicators etc...

This led us to take a very precise artistic direction among one of the many existing sub-categories, which fell on the virtual phenomenon of Camgirls.

The camming business delves into the untold history of web chat, and the potential for internet broadcasting.


How can design be influenced by this digital reality and what products can it generate? How can our results break the superficial and stereotyped idea that rotates around Camgirls, and how this can deepen the topic?


Through the research for elements that create a CamGirl identity, we try to develop a representative product from it: Stucco wall decorations. By extrapolating symbols, languages, sets and attitudes from the Camgirl world, we want to understand how these can influence the design and which stimuli and formal/aesthetic/visual solutions bring.


Project in collaboration with Gianmaria Della Ratta